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Something has been puzzling me for a while, and I can’t seem to find an explanation for it. Why do some brands have multiple mascots? I’ve always been told that in advertising, the most important thing is consistency. It makes sense to me because consistency builds credibility. However, several big brands seem to be going [...]
Recently I was asked by someone to create and manage a Google AdWords account for her business. Excited by the prospect of finally getting to practice some of my media buying skills, I decided to give it a try. Establishing the account, choosing keywords and writing the ads were a piece of cake. Google really [...]
Advertising is a great way to start a trend, but what about trends in advertising? A few months ago I noticed a bunch of ads using animated vector flourishes to showcase the product, whether it was appropriate for the brand or not. Check out these examples: Sherwin Williams Zappos by the AD Store Saturn Vue [...]
I am thinking of proposing an extreme Web site makeover for one of my clients. I’m a huge fan of her business, but I think the Web site could use some editing. However, I want to get an idea of what other people think before I make the proposal. A little bit about the company: [...]
One of my favorite brands is Apple. I must love their advertising as much as I love their products, because I never get tired of seeing Apple commercials. Their latest creation is a combination of three video banners running simultaneously. It’s kind of difficult to describe, so I suggest you check it out. AdvertisingAge posted [...]
To supplement my job at Video and Collaboration Services, I have taken up some freelance work. Right now I have two clients that own small businesses- one in Orlando, the other in Alachua. It’s been a real test to the past four years of my life. All the studying and planning for success in advertising, [...]
It’s been about a month since my last post. Much has happened since then, but most importantly- Campaigns class is over! Now I can finally reveal the ads my team and I made. As I mentioned a while ago, our client was a Forensics for Lawyers Online Continuing Legal Education course. (Try saying that five [...]
