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Something has been puzzling me for a while, and I can’t seem to find an explanation for it. Why do some brands have multiple mascots? I’ve always been told that in advertising, the most important thing is consistency. It makes sense to me because consistency builds credibility. However, several big brands seem to be going [...]

Advertising is a great way to start a trend, but what about trends in advertising? A few months ago I noticed a bunch of ads using animated vector flourishes to showcase the product, whether it was appropriate for the brand or not. Check out these examples: Sherwin Williams Zappos by the AD Store Saturn Vue [...]