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Recently I was asked by someone to create and manage a Google AdWords account for her business. Excited by the prospect of finally getting to practice some of my media buying skills, I decided to give it a try. Establishing the account, choosing keywords and writing the ads were a piece of cake. Google really [...]
I am thinking of proposing an extreme Web site makeover for one of my clients. I’m a huge fan of her business, but I think the Web site could use some editing. However, I want to get an idea of what other people think before I make the proposal. A little bit about the company: [...]
One of my favorite brands is Apple. I must love their advertising as much as I love their products, because I never get tired of seeing Apple commercials. Their latest creation is a combination of three video banners running simultaneously. It’s kind of difficult to describe, so I suggest you check it out. AdvertisingAge posted [...]
It’s been about a month since my last post. Much has happened since then, but most importantly- Campaigns class is over! Now I can finally reveal the ads my team and I made. As I mentioned a while ago, our client was a Forensics for Lawyers Online Continuing Legal Education course. (Try saying that five [...]
