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	<title>c m y kw</title>
	<link>http://www.alisonkw.com/blog</link>
	<description>thoughts of an emerging graphic designer</description>
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		<title>The brand identity crisis</title>
		<description><![CDATA[Something has been puzzling me for a while, and I can&#8217;t seem to find an explanation for it. Why do some brands have multiple mascots? I&#8217;ve always been told that in advertising, the most important thing is consistency. It makes sense to me because consistency builds credibility. However, several big brands seem to be going [...]]]></description>
		<link>http://www.alisonkw.com/blog/?p=188</link>
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		<title>Free IT training at UF</title>
		<description><![CDATA[As a result of my not-so-hot interviews this past spring, I&#8217;ve been hit with the reality that my Web skills need serious improving. Even for an entry level graphic design position, I&#8217;m expected to know ActionScript and be familiar with php, MySQL, and ASP. Desperate to find some training on the cheap, I began searching [...]]]></description>
		<link>http://www.alisonkw.com/blog/?p=180</link>
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		<title>Managing an AdWords budget: part 1</title>
		<description><![CDATA[Recently I was asked by someone to create and manage a Google AdWords account for her business. Excited by the prospect of finally getting to practice some of my media buying skills, I decided to give it a try. Establishing the account, choosing keywords and writing the ads were a piece of cake. Google really [...]]]></description>
		<link>http://www.alisonkw.com/blog/?p=171</link>
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		<title>Trends in advertising</title>
		<description><![CDATA[Advertising is a great way to start a trend, but what about trends in advertising? A few months ago I noticed a bunch of ads using animated vector flourishes to showcase the product, whether it was appropriate for the brand or not. Check out these examples: Sherwin Williams Zappos by the AD Store Saturn Vue [...]]]></description>
		<link>http://www.alisonkw.com/blog/?p=137</link>
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		<title>Staying sharp with tutorials</title>
		<description><![CDATA[Since my job doesn&#8217;t really involve graphic design or advertising, I have to stay sharp by doing online tutorials. I have been dying to learn how to create floral typography, so I decided to give this one a try. There are a bunch of example and other free tutorials on Smashing Magazine&#8217;s Web site. When [...]]]></description>
		<link>http://www.alisonkw.com/blog/?p=133</link>
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		<title>A little market research</title>
		<description><![CDATA[I am thinking of proposing an extreme Web site makeover for one of my clients. I&#8217;m a huge fan of her business, but I think the Web site could use some editing. However, I want to get an idea of what other people think before I make the proposal. A little bit about the company: [...]]]></description>
		<link>http://www.alisonkw.com/blog/?p=127</link>
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		<title>Unique new Apple ad</title>
		<description><![CDATA[One of my favorite brands is Apple. I must love their advertising as much as I love their products, because I never get tired of seeing Apple commercials. Their latest creation is a combination of three video banners running simultaneously. It&#8217;s kind of difficult to describe, so I suggest you check it out. AdvertisingAge posted [...]]]></description>
		<link>http://www.alisonkw.com/blog/?p=125</link>
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		<title>Taking a grassroots approach</title>
		<description><![CDATA[To supplement my job at Video and Collaboration Services, I have taken up some freelance work. Right now I have two clients that own small businesses- one in Orlando, the other in Alachua. It&#8217;s been a real test to the past four years of my life. All the studying and planning for success in advertising, [...]]]></description>
		<link>http://www.alisonkw.com/blog/?p=121</link>
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		<title>How&#8217;s this for arts and crafts?</title>
		<description><![CDATA[It&#8217;s been about a month since my last post. Much has happened since then, but most importantly- Campaigns class is over! Now I can finally reveal the ads my team and I made. As I mentioned a while ago, our client was a Forensics for Lawyers Online Continuing Legal Education course. (Try saying that five [...]]]></description>
		<link>http://www.alisonkw.com/blog/?p=112</link>
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		<title>Twinkie tiramisu</title>
		<description><![CDATA[I decided to try my hand at an Italian classic last night, tiramisu. The recipe has been in my purse for the past week and I&#8217;ve had a heck of a time trying to find the ingredients. The folks at Winn Dixie hadn&#8217;t even heard of ladyfingers, and with that being my fifth grocery store, [...]]]></description>
		<link>http://www.alisonkw.com/blog/?p=109</link>
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