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Just wanted to wish everyone a Happy Thanksgiving!

So this morning I had a group presentation in my “Special Topics in Advertising” class. I’m still not quite sure what the special topic is. Seems like a pretty generic class to me. Well anyway, the presentation we had to do was on American Airlines new business class. We had to rename the business class [...]

When I visited China back in 2006, I was kind of amused by certain advertising trends. Both in print and television commercials many products were accompanied by Western actors/models wearing lab coats. The perception is that the product must be legitimate if it’s being endorsed by an expert. This is a pretty common technique in [...]