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Recently I was asked by someone to create and manage a Google AdWords account for her business. Excited by the prospect of finally getting to practice some of my media buying skills, I decided to give it a try. Establishing the account, choosing keywords and writing the ads were a piece of cake. Google really [...]

Advertising is a great way to start a trend, but what about trends in advertising? A few months ago I noticed a bunch of ads using animated vector flourishes to showcase the product, whether it was appropriate for the brand or not. Check out these examples: Sherwin Williams Zappos by the AD Store Saturn Vue [...]